Introduction To Sales Promotion Management

Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products. The processes of ensuring effective Sales Promotion management requires properly coordinated sales promotion activities. This online course deals with the concept, methods, principles, processes and important factors in sales promotion management.

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• Introduction to sales promotion management 03:36

  • 1: Introduction to sales promotion management Preview 03:36

• Explain what is meant by sales promotion 01:42

  • 2: Explain what is meant by sales promotion 01:42

• Describe the elements of sales promotions management 01:56

  • 3: Describe the elements of sales promotions management 01:56

• Discuss the role of product in sales promotion management 05:34

  • 4: Discuss the role of product in sales promotion management 05:34

• Identify the steps of sales promotion planning 10:50

  • 5: Identify the steps of sales promotion planning 10:50

• Explain the principles of sales promotion management 04:56

  • 6: Explain the principles of sales promotion management 04:56

• Recognise the 5Ws of sales promotion events 05:28

  • 7: Recognise the 5Ws of sales promotion events 05:28

• Identify the tools of sales promotion management 05:44

  • 8: Identify the tools of sales promotion management 05:44

• Describe the process of sales promotion management 04:49

  • 9: Describe the process of sales promotion management 04:49

• Explain how to achieve the right sales promotion mix 01:10

  • 10: Explain how to achieve the right sales promotion mix 01:10

• Explain the methods for evaluation of sales promotion 05:16

  • 11: Explain the methods for evaluation of sales promotion 05:16

When you place your sales promotions at off-season or off-peak times, it helps to solve many sales promotion management issues such as lack of resources and conflicting promotions. Also, the staging of your sales promotion during these off-season times can bring additional economic benefits to your company by attracting new activity and customers in an otherwise quiet time.

This online course deals with the concept, methods, principles, processes and important factors in sales promotion management.

This course is for anyone who wants to understand how businesses use promotions to increase sales. It’s ideal for beginners, students, small business owners, or anyone interested in marketing and sales. No prior experience is needed.

A laptop or a PC with internet connection and basic English knowledge

This course can lead to careers such as Marketing Assistant, Sales Executive, Promotion or Campaign Manager, Retail Manager, Brand Coordinator, or even Marketing Consultant. It’s also useful for those who want to start or grow a small business.

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